12 Black Friday Marketing Ideas That Cut Through the Noise
If shopping is like a sport, Black Friday is the ultimate showdown. You’d best get your Black Friday marketing strategies ready. Unfortunately, there’s a lot of noise out there when it comes to Black Friday marketing campaigns. Here are some ways to make your business stand apart from the pack.
Skip the early morning madness.
Instead of forcing your customers to get up while it’s still dark out, invite them to hit snooze. It doesn’t make sense to try and compete with big-box stores for early-morning deals, so save your special sales and promotions for later in the day - noon and later. You can still open at your regular time, but there’s no need for you and your staff to be on dawn patrol.
Be sure to let your customers know about your sale well ahead of time. Square’s email marketing software makes this easy — we have a custom template designed for Black Friday marketing ideas so you can quickly create email announcing your deals to your customers.
Offer gift cards.
Gift cards remain a hugely popular holiday gift. A survey found that during the 2016 holiday season, 81 percent of shoppers estimated gift cards to be half of their holiday purchases. Wallethub predicts gift card sales will reach over $149 billion in 2017, with eGift card sales expected to reach a volume of $14 billion.
Gift cards are also great for business. Customers of Square sellers spend 600 percent more on gift cards in December than any other time of the year, according to our findings. They also encourage overspending – a 2016 study by First Data found that 75 percent of consumers with gift cards spent an average of $27.74 more than the amount on the card.
All of this goes to show how important it is to have your gift cards ready to go — and on prominent display — before Black Friday hits. (There’s still time to order Square gift cards). Once you get your gift cards, read our tips on how to sell a ton of them this holiday season.
Find your hook.
When creating Black Friday marketing campaigns, think specific and unique. What can your business offer that’s better than the competition? If your shop stocks a lot of limited-edition, local, or handmade items, for example, focus your promotions around those. Whatever you choose to be your marketing focus, get the word out to your customers with Square’s email marketing software.
Team up with other small businesses.
It can be tough to make your voice heard over the advertising blitz of corporate chains around the holidays. Partner with other small businesses in your neighborhood and focus your efforts on a common goal: attracting shoppers. This can include everything from planning a joint shopping event to splitting the cost of an advertising campaign. The greater the number of participating businesses, the more tempting your promotion is for shoppers.
Make it a party.
To entice customers into your store, make Black Friday shopping an event. Put on music, serve snacks and drinks, or even host special demonstrations to make your store feel more festive. As with other Black Friday marketing strategies, email your customers and take to social media to get the word out about your event and any sales you’re offering.
Organize Black Friday marketing campaigns that make a positive difference. In addition to helping your community, it can be good for your business. According to a study by Cone Communications, 89 percent of Americans are likely to support a brand associated with a cause, if price and quality are comparable.
Team up with a local food bank or shelter and offer customers a discount or free gift with purchase when they donate a nonperishable food item or gently used clothing. Promote your food or clothing drive on social media with a designated hashtag, and spread the message by inviting your fans to tag their friends in the post.
Bundle products together.
Another great Black Friday marketing idea is to bundle products together instead of selling them individually. Not only do gifts packs make great presents, they’re also a great way to upsell customers to a slightly higher price point. You could even offer a discount if customers buy three related items.
Reward your social media fans.
Growing your social media engagement is a must-do in today’s marketing landscape. Sharing great content does the heavy lifting here, but if you want to give your social media accounts an extra boost this holiday season, try incentivizing your customers with special discounts.
Starting on Black Friday, offer a special deal every day throughout the holiday shopping season, like 25 percent off sweaters one day or 15 percent off shoes the next day. Post a discount code for customers to mention at checkout. Don’t forget to include the hashtag #Blackfriday (and preferably another one that’s unique to your business) for Twitter and Instagram.
Offer specific exclusive discounts.
Black Friday marketing strategies often involve discounts, but how about offering special discounts to students, senior citizens, other local business owners, or people in the military?
Offer an incentive to spend.
Thank your customers for their business by giving them gift cards when they spend a certain amount in one transaction from Black Friday through the following Monday. Another Black Friday marketing idea: Email your best customers and offer them an even better deal on g 2000 ift cards when they shop during these dates. It’s quick and easy to send targeted email and promotions to different groups using Square’s email marketing software.
And if you don’t place any restrictions on when they can use the promotion, chances are good that they’ll come in again during the holidays, either to treat themselves or pick up some last-minute gifts.
Stay open late.
We already talked about not opening up shop early on Black Friday. However, it could make sense to stay open late for people avoiding the day’s madness. If you switch up your hours as one of your Black Friday marketing strategies, be sure to let your customers know in one of your marketing emails, on social media, and on your website.
Offer something special as part of your Black Friday marketing campaigns. That could mean offering free gift wrapping or a free greeting card with every purchase above a certain amount. Think about what would delight your customers and be of value during this busy time of year. For example, giving out helium balloons to customers’ kids, or offering a more generous return policy.
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The holiday shopping season is just around the corner. Excited? Me too.
Did you know that more than 55% of consumers plan to shop online and in stores on the biggest shopping weekends of the year – Black Friday and Cyber Monday.
Somestatistics suggest, in 2016, Black Friday generated 3.6X more orders, whereas, Cyber Monday generated 3.1X more orders than the average number of orders received in November.
Adobe named Cyber Monday 2016 was the biggest online sales in the history of US retail as it made $3.39 billion online in a single day… which is a 10.2% increase year-over-year.
Frankly speaking, it is one of the most revenue generating days of the year for many businesses and your social media campaign plays a crucial role.
Nothing entice shoppers more than a good shopping deal, all you need a marketing magic to generate more leads and sales. So, what your digital marketing agency needs to do during the largest sales days?
To better prepare you for successful Black Friday and Cyber Monday social media campaigns, here are some amazing social media marketing campaign ideas you can freely steal and implement to make some new sales records this season.
Let get to it!
Stick to the Basics
Whether you are going to start an email marketing campaign for Black Friday Cyber Monday or planning to come up with some unique social media campaign for this holiday season, keep these basic things in mind as you need to stand out from rest in this holiday season and make more money.
Offer Inexpensive Shipping
Appropriateness and reliability matter more especially in this holiday weekend. Free shipping is a number one incentive for majority of shoppers, while same day and two-day shipping also makes shoppers to shop online. So, make sure you have smooth and fast shipping process to attract more and more customers this Black Friday and Cyber Monday.
Don’t Forget Mobile Buyers
As more and more people are turning to smartphones when it comes to online shopping, still mobile conversion rates on smartphones was only 1.9% as compared to desktop conversion rate 4.3%, according to Adobe report. Smartphones play a key role in generating Black Friday
Cyber Monday traffic, so there is a huge opportunity for brands to avail this opportunity and make the traffic double, triple or even quadruple. Make sure your website is responsive, looks perfect and works well on all mobile devices.
Focus your Efforts on the Right Channel
Always invest your time and efforts in the channel where your audience present on. It is advised to focus on a few networks that can generate more traffic, engagement and eventually revenue. Your brand doesn’t need to be present everywhere.
Start Planning and Implement Early
Don’t wait for the last minute to run your social media campaign and expect big results. Start planning your campaign ahead of time. Decide what do you want to achieve with BFCM social media campaigns. What are your goals, success metrics, target audience? And how do you reach them? So, start preparing and execute as early as possible.
If you are planning to promote your Black Friday Cyber Monday deals on social media, creating a landing page is a worthwhile option. You can create separate landing pages for both occasions. This way you can convey your brand message and offer special deals while increasing your chances of an improved conversion rate. You can create different landing pages for your sales efforts in different product categories.
Okay, let’s jump into some great ideas for your BFCM social media campaigns.
Special Deals and Discount Offers
Adobe reported prices of televisions, tablets, toys and pet care were unbelievingly dropped in 2016. So, you can also come up with an amazing discount deal for BFCM season.
You can start sharing your top selling products or discounted deals on Facebook, Twitter and Instagram and can get some orders through special sale offers of BFCM. If you add high levels of creativity, you end up with great results.
eBay offered the best deals on Black Friday in 2016 and announced it on Facebook.
Have a look at Amazon top lightning deals, especially made for Black Friday. They show amazing discounts, urgency and shortage of products just to create BFCM madness.
Chubbies come up with a unique idea of Cyber Monday or Thighber Monday deal – they offered 12 different gifts for 12 different hours.
This trick not only makes customer to pay money for cool gifts but it also creates curiosity among shoppers to keep checking back for more gifts that Chubbies brings every hour.
Have you ever thought of boycott BFCM? Of course not! As they are the most popular shopping days of the year, in fact the best time for retailers to take the cash from customers.
At this time of the year, when everyone is getting mad on Black Friday Cyber Monday deals, why not boycott BFCM.
Let’s take an example ofREI, an outdoor clothing and gear store. They suspended their online sales on Black Friday and started an amazing #OptOutdoors campaign.
We’ve chosen to #OptOutside today. See you out there! pic.twitter.com/4E6PgtoCnn
— REI (@REI) November 27, 2015
If REI can do it, so can you.
Change the perception of BFCM, come up with a unique idea to attract customers and make good profit this BFCM.
Use Live Streaming Videos
Live videos are one of the hottest digital marketing trends these days. Nowadays, users prefer to watch Facebook Live videos 3X more than those that are not live, Facebook reports. In addition, users comment 10x more on Facebook Live videos.
High level of engagement, instant feedback, real-time value and users’ interest – the benefits of live videos are unlimited. The idea of going live streaming with Facebook Live can do wonders this BFCM season. Yes, try it!
Let’s take an example of boohoo.com here, they ran a campaign:
“We are giving away a prize a minute, just comment your answer for the chance to win!
Head over to www.boohoo.com for up to 50% off + free delivery for Black Friday”
So, invite your fans to attend the live session and offer special deals for them to hold their interest.
Add a Pinch of Humor
Insert some humor into your social media posts and it can do wonders for your brand. Make your customers laugh, if you add a little humor to your campaigns, people will open their wallets for you.
Still not convinced? Here are a few reasons:
- Humor works because it attracts attention of people, especially on social media.
- Humor makes your brand unforgettable and create a strong emotional connection.
- Humor puts customers in a pleasant mood and this happiness becomes associated with your brand.
Stay away from serious, generic BFCM social media posts, come up with some funny social media copy, just like Amazon did.
Any brand can be funny, add social media humor this holiday shopping season.
Run Paid Campaigns
Your options are limitless when it comes to paid social media campaigns. Run your paid campaigns on Facebook, Twitter, Instagram or any other channel where your audience spend most of their time. It is advised to retarget campaigns for BFCM this year and you will be all set to stay ahead of most competitors.
Go beyond creating a tweet, Facebook post or Instagram hashtag for the biggest sales on Black Friday Cyber Monday. Social media is filled with endless opportunities around the shopping season, it’s up to you to get the most out of them.
There is no need of massive fanbase to run BFCM social media campaign, all you need is a creative idea, proper planning, the right channel, the right audience and a pinch of humor to run a successful BFCM social media campaign.