Sales Planner Cover Letter

How to Craft a Resume and Cover Letter as an Event Planner

Highlighting Your Organizational, Communication and Planning Skills

Event planning positions require impeccable organizational, communication, and planning skills. To get the attention of an employer, you need to provide examples of previous event experience and detail the ways in which your involvement directly led to the event's success.

Below is a cover letter and resume example for an event/meeting planner position which you can adjust to suit your needs.

Event Planning Cover Letter Example

Dear Mr. or Ms.

Last Name,

I am writing because I am keenly interested in your Meeting and Events Planning Director position at Universal Events, Inc. I have qualified success as an event planner and possess an organized and detail-oriented work ethic which I can bring to the role.

As a Senior Event Coordinator, I have planned and executed over one hundred corporate events, ranging from large-scale international meetings to intimate fundraising events. I have overseen all aspects of event planning for corporations. This work ranges from finding appropriate venues to selecting vendors to publicizing events through print, electronic, and online media.

My experience with financial and contract management is also in line with your job description. As an event coordinator at Event Management Solutions, I oversaw a variety of events, both large-scale and small-scale. I identified ancillary revenue sources and various cost-saving opportunities for clients with limited budgets.

I am known for my ability to stay within the parameters of my clients’ budgets, thus ensuring their satisfaction.

I have enclosed my resume and will call within the week to see if we can arrange a time to speak.

Thank you for your time and consideration.

Sincerely,

Jane Smith

Below is an example of a resume for an event planner that can be adapted to suit your needs.

Event Planner Resume Example

Jane Applicant
123 Main Street, Boston, MA 02215
(111) 111-1111
janeapplicant@email.com

Summary
Organized and detail-oriented event planner with over eight years experience in planning and executing meetings and events. Expert in selecting and transforming venues to accommodate clients’ needs. Skilled at developing strong relationships with quality vendors. Proven ability to manage schedules, meet tight deadlines, and orchestrate consistently high-quality events.

Experience

July 20XX – Present             Senior Event Coordinator – Professional Events, Boston, MA

  • Direct the planning and execution of corporate events (including meetings and fundraisers) for a prestigious roster of corporate clients.
  • Serve as primary contact for all vendors.
  • Maintain strong relationships with numerous international vendors to assist corporations in planning overseas events.
  • Manage budgets of up to $100,000 for large-scale events.

June 20XX – June 20XX             Event Coordinator – Event Management Solutions, Natick, MA

  • Seamlessly planned and executed events, both professional (e.g., conferences and meetings) and social (e.g., weddings and birthday parties) for a range of clients.
  • Managed budgets of up to $30,000, for events with up to 500 attendees.
  • Oversaw a team of vendors and event contributors including entertainers, photographers, caterers, and AV technicians.

January 20XX – May 20XX      Special Events Associate – Art By Kids, Inc., Boston, MA

  • Coordinated fundraising and donor communication for a nonprofit organization promoting and selling youth artwork.
  • Organized two annual fundraisers and served as the primary contact for all vendors.
  • Developed effective social networking outreach and managed radio and print ad campaigns to promote events.
  • Recognized by the Executive Director for increasing attendance at fundraisers by 25 percent.

Education

XYZ University, B.A. in Marketing, June 20XX

Professional Affiliations

ISES (International Special Events Society), Member
Event Planner Association, Member

Sending an Email Cover Letter

If you're sending your cover letter via email, put your name and job title in the subject line of the email message and include your contact information below your email signature.

Here's an example of a formatted email cover letter.

More Sample Cover Letters
Cover letter samples, formats, and templates for a wealth of career fields and employment levels. 

Cover Letter Examples for Sales and Marketing Jobs

When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job. Here are a few tips for how to write a strong sales, marketing, or public relations cover letter and what you should include.

Quantify Your Past Achievements

Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value. 

Format Your Achievements to Make Them Visually “Pop” on the Page

The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example, qualifications I can bring to the table include:

  • Consistently growing YOY sales by 20% each year for the last five years;
  • Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
  • Designing and launching a dynamic referral program that increased customer referrals by 60%.

Show Employers How You Would Offer an Advantage

Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy. You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job.

Share Details on Skills

Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Here is more information on marketing skills, and here you'll find relevant skills for people in sales positions.

But aim to discuss your skills in the context of previous achievements — rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.

Make It Easy to Read

Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.

Personalize Your Cover Letter

You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers. Make sure your pitch in the cover letter is calibrated to your audience — write a letter that targets the company and its needs. 

Review the examples of sales and marketing related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best qualified candidate.

Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.

Cover Letter Examples for Sales, Marketing, and Public Relations Jobs

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