The “T” Cover Letter – The Only Type Worth Sending
June 7, 2010 at 12:01 am
Many job-seekers have asked whether or not it’s worthwhile including a cover letter with their résumé when they apply to an online job posting, or email it to a contact at one of their target companies. It’s a question that many people struggle with. Should they attach a cover letter as a separate Microsoft Word document? Should the cover letter be the body of the email? Does anyone actually read cover letters?
I’ve asked that last question to a number of colleagues of mine who are both recruiters and HR people. The answers are all over the map. At one extreme, some recruiters say they never even look at cover letters, and just go right to the résumé. At the opposite end of the spectrum, some say they pay close attention to the cover letters, and actually use them to decide if they even want to look at the person’s résumé based on what it says and how well it’s written. And others are somewhere in between – they’ll sometimes glance at it, but pay more attention to the résumé for evaluation purposes.
Basically, there are three ways to send a cover letter in an email:
1) Typed into the body of the email, with the résumé attached as a Word-formatted document.
2) As a separate (second) Word-formatted document sent as an attachment along with the Word-formatted résumé.
3) Integrated into the actual résumé document itself, and formatted in Word to appear as the first page of the résumé which is sent as an attachment.
By the way … just as an aside – I would not recommend using the Adobe PDF format for résumés or cover letters. The reason is that most recruiters and HR people will want to import the text of your résumé into their electronic database or Applicant Tracking System for future keyword searches. Those programs deal much easier with Microsoft Word documents, and often cannot read or properly import the text from a PDF. All that beautiful formatting you think you are preserving by using PDF gets lost in translation, and your résumé can end up looking like unreadable gibberish!
Personally, I prefer the first method listed above … I’m much more likely to read the body of an email message than to open up a separate attachment. The likelihood of anyone opening a cover letter sent as a separate Word document is very low. However, if you are bound and determined to force your cover letter to be read, the third method is probably the most surefire. Everyone opens the résumé, and making your cover letter be the first page guarantees it will be seen. Of course, the potential down side of doing it that way is that it could annoy the reader who typically spends about 15 seconds or less reviewing your résumé, and will be less likely to get to the “good parts” if you make them stop and read your cover letter first.
Whichever way you do it, if you do decide to send a cover letter along with your résumé, in my opinion there is only one format that is worth considering … it’s called the “T” Cover Letter. The name is derived from the look of the page itself. Imagine taking a piece of paper and drawing a huge letter “T” on it, with the top line appearing under your opening paragraph, and the vertical line dividing the page below into two equal spaces. The opener should be a brief introduction of who you are, and what position you are interested in (two or three sentences at most.) Then you say something like: “Below is a comparison of your job requirements and my qualifications.”
Now comes the good part: in the “T” chart you’ve drawn, on the left side you have a heading called “Your Job Requirements” under which you copy and paste each of the bulleted requirements listed in the company’s job posting or job description. Then, on the right side you have a heading called “My Qualifications” under which you match up bullet-for-bullet your specific skills and experiences showing how you fit each job requirement on the left.
- Here’s what it looks like:
It should be noted that this “T” format (which can also sometimes look more like a chart with boxes) can be easily created on a Word document using the Table creation tool. But because it depends so much on the formatting, it really only works if you are attaching a separate Word document to an email (numbers 2 & 3 above.) However, you can still use a modified version of the same concept if you choose to have your cover letter be the body of an email. All you have to do is just forget the fancy “T” table, and simply list each requirement from their job description, and under each one list your matching bulleted qualifications. It may not be as “pretty” as the formatted “T” version, but it serves the same exact purpose. Also, this would be the version to use in an online application where you are asked to paste your cover letter into an open field in a web-based form.
The reason this “T” Cover Letter is so effective should be obvious. Most recruiters and HR people are looking for exact matches to their job requirements, and are under a tremendous amount of time pressure to screen an overwhelming flood of applicants. [Read “The Brutal Truth on How Résumés Get Eliminated” for more on how that screening process works.] Typically, they’ll scan the first page of a résumé for less than 15 seconds, and if they don’t quickly see exactly what they think they want or need right up front … bye bye – delete key for you! By providing the “T” Cover Letter, you are simplifying their job, and cutting right to the chase of what they are looking for … the match! You are saying, in effect, “I’m exactly what you are looking for, and here is why!” It’s kind of like “Résumé Reading for Dummies!” If you truly match their job requirements point-for-point – and send the “T” Cover Letter to prove it – your chances of passing through that first step and progressing on to the next step (usually a phone screen) will be WAY higher than someone who just sends a résumé with either a generic cover letter, or none at all.
Entry filed under: Advice for Job Seekers. Tags: cover letter, job-seekers, resume, unemployment.
The Brutal Truth on How Résumés Get EliminatedThe Résumé Test & Checklist: Does Yours Pass?
Editor’s Note: The following piece by Tom Murrell on creating a t-letter for your jobs search is part of our collection of “classics”–articles that stand the test of time no matter how many technologies come and go.
The traditional approach has you developing a standard resume and writing a cover letter to accompany it for every job situation. A T-letter is like a cover letter, except that it doesn’t “cover” anything. After an introductory paragraph, the T-letter includes two columns. In the left column, you list the prospective employer’s job requirements; in the right column, you list your qualifications as they match the job requirements. The T-letter focuses on what the initial screening person needs to know to qualify you for the next step: The interview. Does the T-letter approach work? My experience with this approach does not make a statistical universe, nor have I gotten interviews 100 percent of the time when using a T-letter. But my interview “hit rate” has tripled since using the T-letter. Others who have tried this approach, especially the skeptics, have called me back to tell me that they have had the same results. The T-letter gets interviews, and if you don’t get an interview, you can’t get the job. In this article, you’ll see how to develop and implement a T-letter, and find answers to questions you may have about using this non-traditional approach.
Developing a T-Letter
Developing a T-letter is pretty straight-forward: Essentially, all you need to do is condense a company’s job requirements into a bulleted list, develop a companion list of your qualifications that matches their requirements, and then add a short introduction and conclusion. Let’s take a look….
Start with the job ad. To begin, start by examining the job advertisement. The example I’ve used is a fairly entry-level position, but the principle works for any type of job:
We’re looking for a Technical Writer to develop both printed and online documentation. You will assist in the gathering of technical information by conducting in-depth analysis of subject matter and researching existing documentation including specifications, drawings, requirements, design documents, and code. Training or experience in Help Authoring Tools, Word Processors/Desk Top Publishing Packages, HTML development and publishing are required. You will be expected to develop written material that maximizes productivity and knowledge of users of our systems and processes. You need to be able to interview programmers, analysts, operators, and other technical and support personnel to gain knowledge of the subject matter. You will be expected to familiarize yourself with existing formats, templates, and style guides and conform to them scrupulously. Two or more years of experience producing technical documentation in PC and mainframe environments a plus. You will be expected to demonstrate excellent interpersonal, organizational, and communication skills. Bachelors’ Degree in Technical Writing, Journalism, English, Computer Science, or Business, or equivalent experience.
Determine the company’s requirements for the position. In examining the job description, determine the relevant requirements for the position, and then list those requirements as a bulleted list. Doing so involves some judgment on your part; not every sentence in their description of the job is really a requirement. In the example, the first two sentences can be summarized to say that they’re looking for a Technical Writer. You already know that, of course, and so do they, we hope, so you’re not looking to simply turn every sentence into a bullet. Here’s the bulleted list I came up with for this job. You may have a different list, and that’s fine.
- Bachelor’s Degree in Technical Writing, Journalism, English, Computer Science, or Business, or equivalent experience.
- Two or more years of experience producing technical documentation in PC and mainframe environments a plus.
- Training or experience in Help Authoring Tools, Word Processors/Desk Top Publishing Packages, HTML development, and publishing are required.
- Ability to interview programmers, analysts, operators, and other technical and support personnel to gain knowledge of the subject matter.
- Ability to familiarize yourself with existing formats, templates, and style guides and conform to them scrupulously.
In this example, notice that I didn’t limit myself to following the order in which they’ve described what they’re looking for. Rearrange the order of the requirements so that they flow from most important–in terms of your strengths–to least important at the bottom. Yes, this is a judgment call, but consider that whoever reads your T-letter likely won’t have the job ad in front of them; they probably won’t even know what the ad said.
Create a companion list of qualifications. Once you’ve developed the bulleted list of their requirements, your next step is to create a companion set of bullets that you title “Qualifications.” You are going to set these bullets across from “Requirements” as shown below:
|Bachelor’s Degree in Technical Writing, Journalism, English, Computer Science, or Business, or equivalent experience.||Bachelor’s Degree in Technical Communications from Very Good University.|
|Two or more years of experience producing technical documentation in PC and mainframe environments a plus.||Interned one year with Startup Telecommunications Corporation writing hardware installation and troubleshooting documents. Interned six months with Mammoth Software, Inc. writing user manuals and tutorials.|
|Training or experience in Help Authoring Tools, Word Processors/Desk Top Publishing Packages, HTML development, and publishing are required.||Familiarity with Microsoft Word, RoboHelp, Microsoft FrontPage.|
|Ability to interview programmers, analysts, operators, and other technical and support personnel to gain knowledge of the subject matter.||Reporter for VGU Student Paper. Interviewed athletes, coaches, physics professors, and administrators for weekly columns.|
|Ability to familiarize yourself with existing formats, templates, and style guides and conform to them scrupulously.||In both my jobs and my school work, I learned to use the existing templates and style guides. I also contributed to an ongoing effort at Mammoth Software to update documentation templates to meet expanding information needs.|
Develop an introduction and conclusion. The final step of this process is to write an opening and a closing paragraph for your T-letter. The opening paragraph should identify where you saw the position advertised and the position title. It should also lead into the description of the body of your letter, which will be the side-by-side comparison you developed. An introduction for this example T-letter might look like this:
In the July 23, 2001 Podunk Courier-Journal, I saw your advertisement for a Technical Writer. I am very interested in discussing this position with you further. I have listed the key requirements you are looking for below, along with my qualifications for the position.
The closing paragraph is even simpler:
As you can see, I have the requisite qualifications for the position you are advertising. I look forward to discussing the position with you at your earliest convenience. You can reach me at firstname.lastname@example.org or at 555-555-5555.
Put it all together. When you put the whole letter together, it looks like this. (Note: I have omitted header and signature elements for convenience of the article. You should include these in your letter, as you normally would in any business correspondence.)
|In the July 23, 2001 Podunk Courier-Journal, I saw your advertisement for a Technical Writer. I am very interested in discussing this position with you further. I have listed the key requirements you are looking for below, along with my qualifications for the position.|
|As you can see, I have the requisite qualifications for the position you are advertising. I look forward to discussing the position with you at your earliest convenience. You can reach me at email@example.com or at 555-555-5555.|
Now, put your letter in an envelope and mail it to the company. Don’t include a resume! At this stage, the resume is redundant. You have demonstrated that you meet or exceed the requirements of the position being advertised. In fact, you’ve made it very difficult for those screening applicants not to include you in the interview pool because you’ve done their work for them.
Implementing a T-Letter: Some Questions Answered
Using a T-letter can be an effective tool for landing interviews. At the very least, whether you get an interview or not, you know–you know!–that you’re qualified for the position. It’s right there on the page in black and white, and that can help give you the needed confidence for your job search. Plus, the T-letter can help demonstrate skills in assessing needs, summarizing information, and packaging it in a format that meets readers’ needs.
But what about my resume, and what about job ads that say sending a resume is required? These are good questions, and you do need a resume. But remember, your first task in landing a job is getting the interview, and you don’t want to give the screener more opportunity to screen you out. By sending the T-letter, you give them what they need to know to invite you to an interview. You take your resume, then, to the interview and leave it with the interviewer, if you want to pursue the position further. Treat it as your sales brochure. Good sales people always leave something with the prospect at the end of the first call. That’s where you want to leave them with a relatively complete listing of your work experience and identity. Having said all of that, if you really feel you must send a resume in every situation, you can still use the T-letter as your cover letter. The T-letter will still do the screeners’ jobs for them, because it lists an employer’s requirements and shows you meeting every one. How can they not call someone in for an interview who meets every requirement?
What if I don’t meet every requirement? That’s another good question, because it is not uncommon that you will be well qualified for a position, except that they want “experience with BogusHelp Authoring Tool,” for example. Perhaps you’ve never even heard of that help authoring tool, but you have worked with others. So what do you do? You’ve got at least three choices. First, simply drop the requirement from the T-letter. The screener may not know or remember that a particular tool is a requirement. It often happens that some tool is listed as a requirement for no better reason than that it’s the only tool the job description writer knows about. The screener probably won’t know what the full scope of the requirements are. On the other hand, that may be a key requirement that you don’t want to miss. So consider your second choice….
The second choice is to reword the requirement to describe what qualification you do have. Change the requirement to read “experience with one or more Help Authoring Tools,” then describe how you’re qualified because you know “PrettyGood Help” and “SimplyMarvelous Help Tool.” Is this lying or unethical? I don’t think so, because they probably did not intend to be so restrictive or wouldn’t necessarily disqualify an applicant if they have other skills needed. Of course, if they did mean to require that you be an expert with that tool, you probably won’t get an interview anyway. Or if you do, you will quickly discover that the tool issue is a deal killer, and the interview will be over. My point is, you won’t know until you try. Besides, what do you have to lose if the job is otherwise a good fit for you?
The third choice is not one I recommend often because it is the riskiest: You could say you “are familiar” with that particular tool even though you know you aren’t. If you try this approach, I recommend that as soon as you mail the T-letter, you immediately take a crash course in using the tool so that you can talk intelligently about it. Go to the nearest software store or online supplier and buy a copy of the tool, tutorials, or training materials. That way, by the time you interview you are familiar with it, as you had indicated you were.
What about those job descriptions that don’t really tell you what the true requirements are? Well, there’s no substitute for doing a little research, so if you can contact someone in the hiring organization and find out what they really want, you can cast your T-letter with the real requirements in mind. But, it’s hard to cold call into an organization with the hope of finding someone who can give you that information. Even if you find the right person, he may not provide the information you seek. When they haven’t given you any real requirements to hook your qualifications onto, make what they have given you fit your strengths. Let’s say the job ad states that “experience with Desk Top Publishing (DTP) tools” is needed. That’s a pretty vague requirement. Are they talking about Interleaf, Pagemaker, FrameMaker, Microsoft Word, Word Perfect, or something else? It’s impossible to know. But you can list those word processing and DTP tools with which you are familiar. Alternatively, you can say that you have “worked with X-number of DTP tools,” thus showing that you have some breadth of tool knowledge without eliminating yourself because you failed to mention the one tool they’re really interested in.
The first goal of job hunting is getting an interview, as it’s the interview–not the resume–that will ultimately land you the job. As you saw in this article, developing a T-letter can help you accomplish this goal by summarizing a company’s requirements and then matching your qualifications to those requirements. What’s more, developing a T-letter is straight-forward, drawing on information that’s already provided to you and showcasing some of the skills required for technical writers. Although you may still not get interviews 100 percent of the time, I have found that using the T-letter has tripled the number of calls for interviews I’ve received, and I have heard from technical writing colleagues that they’ve found the T-letter to be successful, too. The T-letter gets interviews, and if you don’t get an interview, you can’t get the job.